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Since the beginning of his career, Strategy has strived to perfect his craft and become the most sought after open format DJ in the country. After becoming an established and highly regarded professional in the Chicago Club scene, Strategy used his celebrity to create a cult internet following. He began creating viral content in the form of videos and sketches that have garnered a combined total of over 5 million views. He created a live internet show, a podcast, and utilized various streaming platforms to increase his notoriety and demand. The creativity doesn't stop in front of the camera, as his parties bring a one-of-a-kind energy that is nationally reowned. The "Party With Strategy" brand stands alone as the most relevant, unique and successful DJ brand to date.

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